Creator Intelligence · 2025

Creatomap

See who works with who in the creator economy

Live2025

A relationship graph for the creator economy — who collaborates with who, who sponsors who — mapped across every corner of YouTube.

Creatomap — product screenshot

The story

Creatomap, end to end.

The problem

Brand managers and talent agencies make seven-figure calls on gut feel. The data on who actually works with who — collaborations, sponsorships, audience overlap — is buried across thousands of videos and is nobody's job to compile.

What I built

A pipeline that ingests YouTube at scale, pulls sponsors and collaborations out of metadata and transcripts, and resolves them into one searchable graph of 110K creators spanning every vertical.

Where it stands

Live at creatomap.com with 110K creators mapped. Sponsors and collaborations are extracted automatically, so the graph keeps growing without manual curation.

Why it matters

It turns “who should we work with” from a research project into a query. The same extract-and-resolve pattern runs through half my work — find the signal, structure it, make it searchable.

Highlights
  • 110K creators mapped across every YouTube vertical
  • Sponsors and collaborations extracted automatically
  • Built for brand managers and talent agencies
Stack
Next.jsFastAPIPostgresYouTube Data APIModal