Senior Director of Engineering
- 3 geographies, 28 global labels across US, UK, LATAM, and EMEA
- Trained 100+ engineers on AI-first development — workflows, specs, and judgment, not just tools
- Redesigned how the team works with AI — smaller squads shipping faster than the original team twice their size
A 17-person team across 3 geographies, 28 global labels waiting on a platform rollout, and an AWS migration that had been stalled for a year. The org needed to ship more with less — not just cut costs, but fundamentally change how work gets done.
Restructured from 17 to 10 with zero delivery disruption. Introduced an autonomous bets model: 2-person pods, 1-week timeboxes, formal gates. Trained 100+ engineers on AI-first development — not just tools, but the workflows, specs, and judgment that make AI actually accelerate a team. Unblocked the AWS migration and rolled the platform out to 23 of 28 labels.
82% of global labels live. Moving to a 5-person strike team model where each pod ships end-to-end in a week. The operating model compounds — every sprint's learnings feed into constraints, specs, and decision logs that make the next sprint faster.
This isn't a story about cutting headcount. It's about proving that a small, AI-augmented team with the right operating model outperforms a large team running on inertia. The practices I develop at my startup are what I bring to the org — battle-tested, not theoretical.







