Resonance
Find the next big artist before everyone else
Find the next big artist before everyone else — engagement signals across eight platforms, scored into one searchable list.
The story
Resonance, end to end.
A&R is a race to spot momentum early. The signals are public — streams, follows, engagement velocity across platforms — but no one is watching all of them at once.
A scoring engine that pulls engagement signals across 8+ platforms for thousands of artists and ranks them by momentum. 4,184 artists scored and searchable in one place.
Demoed inside UMG teams. The always-on backend has been archived to free up the machine running it 24/7 — the approach and the findings live here.
Day-job and night-build feeding each other in the open: a personal experiment that became a real conversation starter with the labels I work alongside.
- 4,184 artists scored and searchable
- Engagement signals across 8+ platforms
- Used as a demo within UMG teams